Transforming through design: The new Mariahilfer Strasse, Austria’s longest and most lively shopping street

The Mariahilfer Strasse is Austrians most important shopping street, 1.8km long and surrounded by high-density areas. The just finished transformation of the street is one of Vienna’s largest projects for the public space. It was accompanied by an extensive participatory process and an intense public discussion. The new organization divides the street into a pedestrian zone and shared space areas and combines its functions as a commercial centre as well as recreation area for the neighbourhood. The new design follows these functions: road surface at the same level, guidance systems for pedestrians and blind persons, modern street furniture like gaming and water tables, lounges, outdoor cafés and consumption-free zones.

Duration: 3 hours
Meeting point: Vienna City Hall

Guided by Clarissa Knehs (Vienna City Administration, Department for Architecture and Urban Design) and Herbert Bork (stadtland), supported by Stefan Mühllehner (

Photo Credit: PID – Christian Fürthner