The purpose of this research is to discover familiarities with museums within the Austrian community. These familiarities will be described in two major ways. Discovering the hidden and buried cultural practices in Austrian land by way of walking to the museums, historical places in Vienna. Secondly, the ways and means of communicating about museums will be described.
Museums can be defined as the places that preserve and protect tangible and intangible proofs of human race, human activity and the world we are living. As such, museums maintain large collections under the one roof to preserve their past treasures. According to the existing literature museology or museum studies have been used to embrace both the theory and practice of museums. The terms museology and museography have been used indiscriminately in the literature, and there is a tendency particularly in English-speaking countries, to use museology or museum studies to embrace theory and practice of museums (Lewis, n.d.). It is a common fact that museums preserve rare and valuable objects. Therefore, it can be considered as a “Treasure House”. Lewis further described that museums continued to respond to the societies that created them, the emphasis on the building itself become less dominant. E.g. Open air museums, eco-museums, a series of buildings preserved as objects.
Purpose of the Study
The purpose of this research is to discover familiarities with museums within Austrian community. These familiarities will be described in two major ways. Discovering the hidden and buried cultural practices in Austrian land by way of walking to the museums, historical places in Vienna. Secondly, the ways and means of communicating about museums will be described. This study is community-centered and object centered because it examines communication about museum objects, historical and cultural value of objects and its relationships to the Austrian community in the past, present and future. For the purpose of this study, museums and cultural heritage institutions will be examined as a case.
There are significant amount of historical museums available in each and every nook of the world and a few researches have conducted to identify the importance of museums and its cultural relationships to the community. As such, further studies are still needed to identify the functions of museums and intangible value of the objects in museums. Therefore, it is imperative to find out community expectations, experience and desire for museums, tangible and intangible value of museum objects to its community.
The main aim of this study is to discovering the intangible value of the Austrian culture through the tangible objects of Vienna museums.
The objectives of this study are -
1. To identify the audience expectations from museums
2. To find out the mostly visited objects and its importance to the Austrian community
3. To identify the intangible value of the museum objects and its relationships to the Austrian culture
The present research study explores-
1. What are the audience expectations from museums in Austria?
2. What objects are important and mostly visited by the audience?
3. What are the intangible values of museum objects and its relationships to the Austrian community?
Review of Literature
Museum communication traditionally takes place in the exhibition; it is the discursive space where objects and visitors encounter and where the meaning of the objects is communicated to the visitors (Maroevic, 1998: 267f). As described by Maroevic, there is a strong relationship among objects and museum visitors. The intangible value is hidden in tangible objects and these objects reflect its story to the community. This has been further clarified by Walsh (1997) and according to Walsh apart from the communicative aspect, there is also the facet of authority over the interpretation of the objects which used to be claimed by the museum, as an institution speaking with an unassailable voice (Walsh, 1997: 69f).
A descriptive research method will be selected for this Research. In this approach a qualitative research will be conducted in Museums in Vienna.