The main idea of this new project comes from what we as young people want change and one of those things is primarily culture in the road that we all need. Also part of the respect of motorists to pedestrians and cyclists to lower rates of accidents that occur daily in this great metropolis that is Mexico City.
Interest in campaigning on road safety education for both pedestrians and motorists is to eradicate accidents to promote respect, rights and obligations that each person have when out on the streets whether by car, motorbike or bicycle walking. One of the social problems is that many pedestrians often do not respect the crossings, bridges do not address the dangerous streets, and that causes many accidents in addition to the motorist also respects zebras, traffic lights etc.
This project proposes to change optimistically culture to walk or drive down the street from anywhere where they are, people get the message and makes it later because remind pampering or super hero who taught to do as it should.