Every Body Walk! is an award-winning campaign aimed at getting Americans up and moving. We are working to spread the message that walking 30 minutes a day, five days a week really can improve your overall health and prevent disease. We provide news and resources on walking, health information, 200+ videos, social media engagement and a documentary film.
From Evolution to Revolution:
Recognizing the need to build support for the topic of walking and an audience for the documentary, a scalable, integrated digital media campaign, with the film as the centerpiece, offered the most strategic approach. Cultivating relationships with like-minded partner organizations and walking advocates was our charter. Our walking evolution began January 26, 2011 with the launch of everybodywalk.org
At every turn, the campaign has embodied creativity, making walking cool and contemporary. Compelling stories with broad appeal have been the hallmark of Every Body Walk! – from dog walking to mall walking and walking for health to creating a walking infrastructure. Thought-leaders and experts have shared their knowledge on the importance of walking. Social media has been an engagement tool that has allowed the campaign to reach the masses in real time – from Facebook and Twitter to Pinterest and Instagram.
The act of putting one foot in front of the other is making a significant comeback as captured in our documentary film, “The Walking Revolution.” In urban, suburban and rural areas, people are back on their feet, walking whenever and wherever they can. Whatever the motivation, the power of walking is undisputed.
Recognizing that most people turn to online resources and broadcast television for news and information, Every Body Walk! has successfully used both platforms for earned media. The first endeavor that elevated engagement with Every Body Walk! was the “Walk-and-Talk” public service announcement, produced and hosted by Funny or Die, a premiere online comedy channel that has more than 1 million viewers a day.
In 2013, Every Body Walk! became the content source – and is credited at the end of each episode – of a national television show appropriately named, “City Walk.” The show reaches more than 60 million U.S. households through Los Angeles public television station KCET and its national cable television affiliate LinkTV. Aimed at urban millennials, “City Walk” has been viewed more than 10 million times and is now available at kcet.org/citywalk and on Hulu, an online subscription channel. Select “City Walk” segments are also available on everybodywalk.org.