En Bus más Sexy

#EnBusMáSexy highlights the typical aesthetics of urban buses in Medellín. The initiative seeks to leave the comfort of going door from house to the office door in car and get you motivated to walk to the bus stop just for the simple fact of observing things you have never seen or improve their health. This campaign has 10 reasons why bus ride is funny experience.´

Laura Bernal Del Rio, Medellín, Colombia

# EnBusMáSexy highlights the typical aesthetics of urban buses in Medellin and Colombia, promotes something that happens in cities that develop around people : citizens that value more every day and the details present in each space. The initiative seeks to leave the comfort of going door from house to the office door in car and get you motivated to walk to the bus stop just for the simple fact of observing things you have never seen or improve their health. This campaign has 10 reasons why bus ride is funny experience, and one of those is: If you don´t have time to exercises, walk to the bus and have a little.

Riding a bus is sexy because it implies an efficient use of space in our cities, interaction and coexistence between human beings; there is nothing attractive about traffic jams. It is better for cities to make decisions in favour of the collective good, like riding a bus, walking and cycling.

We know what it is difficult that riding a bus could be sexier, but we also ensure that our cities would be much more attractive if we ourselves decide to ride more in public transport, to walk more and to cycle more. Demanding more of public transport, and provide our own to make our city a better place.

This initiative was undertaken by La Ciudad Verde (LCV) a national movement of citizen, which promotes more sustainable cities and regions.

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